Neon Studios Announces Key Promotions and New Hires in Marketing Department

In the wake of securing 18 Academy Award nominations, including a win for Best International Feature with "Sentimental Value," Neon Studios has announced significant promotions and new hires within its marketing department. Joey Monteiro has been elevated to President of Worldwide Marketing, overseeing both domestic and international marketing efforts. Alexandra Altschuler has been promoted to President of Media, reflecting her pivotal role in building the media team and executing in-house media strategies since joining Neon in 2023.

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Monteiro joined Neon in 2024 from Sierra/Affinity/eOne, where he was Executive Vice President of Marketing and Publicity. His experience includes campaigns for acclaimed films such as "Drive" and "Whiplash." Altschuler, previously with A24, has been instrumental in shaping Neon’s media strategy. Other promotions include Don Wilcox and Mike Winton, both elevated to Executive Vice Presidents of Marketing, and Danielle Lee, who has been named Director of Creative Services. Wilcox, who joined Neon in 2023, has worked on campaigns for Oscar-winning films like "Everything Everywhere All at Once." Winton has been with Neon for nine years, contributing to early campaigns for films such as "Ingrid Goes West" and "Pig."

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Cat Fisher has also joined Neon as Executive Vice President of Marketing from FilmNation Entertainment, where she worked on notable titles like "Anora" and "Life of Chuck." Wilcox, Lee, and Fisher will report directly to Monteiro.

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Neon’s marketing team has recently been recognized for their innovative campaigns, including the viral "F Your Consideration" billboard for Park Chan-wook’s "No Other Choice." The team has also launched campaigns for six Oscar-nominated films, including "Sentimental Value" and "The Secret Agent." Upcoming projects include "Hokum," starring Adam Scott, and Boots Riley’s "I Love Boosters," which premiered at SXSW with a live performance by Keke Palmer.

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Neon is preparing for the Cannes Film Festival, where it will showcase five films in competition and one out of competition. Notable titles include Cristian Mungiu’s "Fjord," Nicolas Winding Refn’s "Her Private Hell," and Na Hong-jin’s "Hope," which was acquired ahead of its premiere. The studio has achieved six consecutive Palme d’Or wins, underscoring its strong presence in the film industry.

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Tom Quinn, founder and CEO of Neon, commented on the promotions, stating, “What this team has built is incredibly special. It’s a deep bench of talent that has been delivering at a high level for nearly a decade, and it’s gratifying to see that work evolve and continue to be recognized.”

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• “What this team has built is incredibly special. It’s a deep bench of talent that has been delivering at a high level for nearly a decade, and it’s gratifying to see that work evolve and continue to be recognized,” — Tom Quinn, Founder and CEO of Neon.

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This restructuring within Neon’s marketing department reflects the studio's commitment to maintaining its competitive edge in the film industry while continuing to innovate and engage audiences effectively.

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