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Watches and Wonders 2026: Rolex Celebrates 100 Years

4/15/2026

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Watches Showcase Innovation
  • Watches and Wonders 2026 opened in Geneva with more than 65 brands, highlighting Rolex, the Swiss watchmaker, celebrating the 100th anniversary of its Oyster watch.
  • Audemars Piguet returned to the show.
  • International Watch Company (IWC) showcased the Pilot’s Venturer Vertical Drive, designed for spaceflight, as part of the exhibition.
  • Jaeger-LeCoultre highlighted precision engineering with the Gyrotourbillon À Stratosphère.
  • Cartier and Bulgari showcased innovative designs emphasizing contemporary aesthetics.