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New Xbox CEO Asha Sharma Calls for Game Pass Value Reassessment

4/14/2026

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Summary

Story summary

Asha Sharma, the new Xbox CEO, acknowledged that Game Pass has become too expensive for players.
In an internal memo, she indicated that a better value is needed.
Reports suggest Microsoft may remove the latest Call of Duty from Game Pass.
Following a significant price hike last year, many users canceled their subscriptions.

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Story summary

Asha Sharma, the new Xbox CEO, acknowledged that Game Pass has become too expensive for players.
In an internal memo, she indicated that a better value is needed.
Reports suggest Microsoft may remove the latest Call of Duty from Game Pass.
Following a significant price hike last year, many users canceled their subscriptions.