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Nia Long Unveils Estée Lauder Campaign Celebrating Self-Love

4/14/2026

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Summary

Story summary

Nia Long launches a new Estée Lauder campaign, her first collaboration with the brand, directed by Benny Boom.
The campaign reflects Long's journey in beauty and self-love, inspired by her grandmother's Brooklyn hair parties.
She emphasizes self-care and balance, sharing a wellness routine that includes hiking and healthy eating.
Long notes the characters she has portrayed represent different life stages, linking past roles to the campaign.

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Story summary

Nia Long launches a new Estée Lauder campaign, her first collaboration with the brand, directed by Benny Boom.
The campaign reflects Long's journey in beauty and self-love, inspired by her grandmother's Brooklyn hair parties.
She emphasizes self-care and balance, sharing a wellness routine that includes hiking and healthy eating.
Long notes the characters she has portrayed represent different life stages, linking past roles to the campaign.