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Sony's Rothman Calls for Affordable Movie Experiences at CinemaCon

4/14/2026

Summary

Story summary

Tom Rothman, CEO of Sony Pictures, urged cinemas at CinemaCon to extend theatrical windows, reduce advertising, and make movie-going more affordable.
He noted box office has improved since 2019, but attendance remains below pre-COVID levels.
Rothman expressed support for exhibitors and highlighted Sony's upcoming film slate, including Jumanji and Spider-Man titles and video game adaptations.
The remarks drew a positive response from the audience at Caesars Palace in Las Vegas.

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Story summary

Tom Rothman, CEO of Sony Pictures, urged cinemas at CinemaCon to extend theatrical windows, reduce advertising, and make movie-going more affordable.
He noted box office has improved since 2019, but attendance remains below pre-COVID levels.
Rothman expressed support for exhibitors and highlighted Sony's upcoming film slate, including Jumanji and Spider-Man titles and video game adaptations.
The remarks drew a positive response from the audience at Caesars Palace in Las Vegas.