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Story summary
- Drake (Aubrey Drake Graham), the Toronto Raptors' global ambassador, teased his album Iceman by unveiling frozen courtside seats with icicles.
- The Raptors shared an image of the frozen seats, which remained empty as they defeated the Brooklyn Nets 136-101.
- Drake's role as Raptors' global ambassador strengthens his promotional strategy by merging music and sports.
- Fans anticipate further teasers and a lead single due to Drake's history of long rollout campaigns.
