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Chaotic Good Projects' Viral Tactics Spark Ethical Debate

4/14/2026

28 4 Full Breakdown

Summary

Story summary

In late March 2026, Andrew Spelman, cofounder of Chaotic Good Projects, described Chaotic Good Projects' viral marketing strategies on Billboard’s podcast.
Chaotic Good Projects builds networks of social media pages on TikTok to boost music visibility by manipulating the algorithm.
Chaotic Good Projects has engineered campaigns for Geese and Cameron Winter.
Eliza McLamb, a singer-songwriter, raised ethical concerns about these tactics.

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Story summary

In late March 2026, Andrew Spelman, cofounder of Chaotic Good Projects, described Chaotic Good Projects' viral marketing strategies on Billboard’s podcast.
Chaotic Good Projects builds networks of social media pages on TikTok to boost music visibility by manipulating the algorithm.
Chaotic Good Projects has engineered campaigns for Geese and Cameron Winter.
Eliza McLamb, a singer-songwriter, raised ethical concerns about these tactics.