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Gucci Faces 11th Quarter Sales Drop, Revitalization Efforts Underway

4/14/2026

26 6 Full Breakdown

Summary

Story summary

Gucci posted an 8% sales drop in Q1 2026.
Regional retail revenues in the Middle East fell 11%.
Gucci's sales totaled 1.35 billion euros in Q1 2026, marking its 11th consecutive quarterly decline.
Luca de Meo, Kering's chief executive officer, aims to restore Gucci's growth by improving store traffic and marketing.
Investors focus on Gucci's revival amid signs of recovery in China.

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Story summary

Gucci posted an 8% sales drop in Q1 2026.
Regional retail revenues in the Middle East fell 11%.
Gucci's sales totaled 1.35 billion euros in Q1 2026, marking its 11th consecutive quarterly decline.
Luca de Meo, Kering's chief executive officer, aims to restore Gucci's growth by improving store traffic and marketing.
Investors focus on Gucci's revival amid signs of recovery in China.