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MPA Chief Calls for Responsible AI Use in Filmmaking

4/14/2026

Summary

Story summary

At CinemaCon, Charles Rivkin, chairman of the Motion Picture Association, framed artificial intelligence as having risks and benefits for the film industry.
He urged responsible AI use to enhance creativity rather than replace it.
Rivkin acknowledged concerns about job losses to AI and cited the industry's adaptability.
He described the MPA's commitment to protecting copyright and fighting piracy amid AI-driven threats, stressing balance with traditional filmmaking values.

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Story summary

At CinemaCon, Charles Rivkin, chairman of the Motion Picture Association, framed artificial intelligence as having risks and benefits for the film industry.
He urged responsible AI use to enhance creativity rather than replace it.
Rivkin acknowledged concerns about job losses to AI and cited the industry's adaptability.
He described the MPA's commitment to protecting copyright and fighting piracy amid AI-driven threats, stressing balance with traditional filmmaking values.