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CFP Unveils New Branding, Considers Playoff Expansion Options

4/14/2026

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Summary

Story summary

On April 14, 2026, the College Football Playoff unveiled a new brand identity and logo system, shifting branding to "CFP" with updated colors and rounded bracket corners.
The playoff format remains 12 teams for the 2026 season.
Rich Clark, CFP's executive director, emphasized modernizing the brand while preserving its core.
The CFP has until December to finalize the 2027-28 format as discussions consider expanding to 16 or 24 teams.

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Story summary

On April 14, 2026, the College Football Playoff unveiled a new brand identity and logo system, shifting branding to "CFP" with updated colors and rounded bracket corners.
The playoff format remains 12 teams for the 2026 season.
Rich Clark, CFP's executive director, emphasized modernizing the brand while preserving its core.
The CFP has until December to finalize the 2027-28 format as discussions consider expanding to 16 or 24 teams.