Back to today’s briefing

Story perspectives

Google Penalizes Sites for Back Button Hijacking Starting June 15

4/15/2026

48 11 Full Breakdown

Summary

Story summary

Google will classify back button hijacking as a malicious practice and penalize sites by treating them as spam in search results.
Starting June 15, websites that impede navigation will face this penalty in Google Search.
The policy follows an uptick in such practices and aims to improve user satisfaction.
Websites must comply with the new rule to avoid penalties and maintain search visibility.

1 of 1

Story summary

Google will classify back button hijacking as a malicious practice and penalize sites by treating them as spam in search results.
Starting June 15, websites that impede navigation will face this penalty in Google Search.
The policy follows an uptick in such practices and aims to improve user satisfaction.
Websites must comply with the new rule to avoid penalties and maintain search visibility.