Full Breakdown
Blackmagic Unveils Groundbreaking URSA Cine Cameras for Live Productions
4/15/2026, 2:10:51 AM
Introduction of the URSA Cine Immersive 100G
Blackmagic Design has introduced the URSA Cine Immersive 100G, a pioneering camera system specifically engineered for capturing 3D content for Apple's Vision Pro. This model enhances the original URSA Cine Immersive by incorporating 100G Ethernet, enabling the output of live immersive video for the first time. Alongside this, Blackmagic has launched the URSA Cine Live Encoder, priced at $1,645, which compresses live immersive video into Apple ProRes format for output as SMPTE-2110-22 IP video. The URSA Cine Immersive 100G is set to retail for $29,145 and will be available in Q3 2026, while the original model remains available for $27,495.
Key Features and Specifications
Both the URSA Cine Immersive 100G and its predecessor feature a custom stereoscopic 3D lens system with dual 8K sensors, capable of capturing a 180-degree field of view and supporting spatial audio at frame rates of up to 90 fps. The resolution stands at 8,160 x 7,200 per eye, with a dynamic range of 16 stops, ensuring high detail and color accuracy. Additional connectivity options include 12G-SDI out, USB-C, XLR audio ports, and an 8-pin Lemo connector for power. Blackmagic claims that the URSA Cine Immersive has been utilized in various high-profile productions, including MotoGP: Tour De Force and NASA's Artemis II launch.
The URSA Cine 12K LF 100G: A New Era for Live Production
In addition to the URSA Cine Immersive 100G, Blackmagic has unveiled the URSA Cine 12K LF 100G, designed to elevate live production capabilities. This model features a large-format RGBW 36x24mm sensor and supports high-frame-rate SMPTE-2110 live production output up to 440 fps. Grant Petty, CEO of Blackmagic Design, emphasized the camera's potential to revolutionize live production, stating, “With 100G Ethernet, customers can get cinematic-quality SMPTE-2110 live video at frame rates up to 440 fps.”
Impact on Live Production
The URSA Cine 12K LF 100G is positioned to bridge the gap between digital film and live broadcasting, offering capabilities that surpass traditional broadcast cameras. It allows for real-time SMPTE-2110 IP video transmission and features a processing pipeline that accommodates 3D LUTs for film and video gamuts, enabling users to customize their output. Blackmagic asserts that no other broadcast cameras can match the dynamic range, frame rates, or color science offered by this new model.
Official Statements & Responses
Blackmagic Design has expressed confidence in the transformative potential of its new camera systems for live production. The company aims to deliver unprecedented image quality and flexibility, catering to the evolving demands of the industry.
Criticism & Opposition
While Blackmagic's advancements are notable, the high price point of the URSA Cine Immersive 100G may limit accessibility for smaller production companies. Critics argue that the cost could hinder widespread adoption, despite the technological innovations presented.
Verbatim Quotes
- “URSA Cine 12K is an incredible camera for digital film, but we really wanted to bring that cinematic quality to live production, and the 100G Ethernet model lets us do that in a way nobody has seen before.” — Grant Petty, CEO, Blackmagic Design
- “With 100G Ethernet, customers can get cinematic-quality SMPTE-2110 live video at frame rates up to 440 fps, and the new Studio Viewfinder and B4 lens mount transform URSA Cine into a true broadcast camera.” — Grant Petty, CEO, Blackmagic Design
This comprehensive introduction of the URSA Cine Immersive 100G and URSA Cine 12K LF 100G marks a significant step forward in the realm of live production, promising to enhance the quality and efficiency of immersive video content creation.
