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Story perspectives

Startup Trains Domestic Workers Amid Safety Concerns

4/15/2026

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Story summary
  • Pronto (Mumbai-based startup) and Snabbit train women to provide domestic help for $1 per hour.
  • They tap into a $9 billion cleaning services market.
  • Safety concerns arise from high abuse rates against domestic workers.
  • Pronto offers SOS buttons and legal support, while activists say customer vetting is inadequate.
  • Demand is surging, with bookings increasing, while wages are subsidized to attract workers and customers.