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Story summary
- Adriano Goldschmied, known as the 'godfather of denim,' died on April 5 in Castelfranco Veneto, Italy, at age 82 from cancer, according to his daughters.
- His work significantly shaped the denim industry, with about half of the global population wearing jeans daily.
- In 2022, jeans sales exceeded $98 billion, underscoring his branding and market impact.
- Fashion historian Emma McClendon says jeans reflect Goldschmied's influence, and his legacy shapes fashion worldwide.
