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Story summary
- The Advertising Standards Authority banned ads from Lidl (the German discount retailer) and Iceland (Iceland Foods Ltd.), under new HFSS rules, taking effect January 5.
- Lidl's Instagram advertisement featured a banned pastry, while Iceland's ads included multiple HFSS items.
- Lidl acknowledged the violations.
- Iceland stated it is working to improve data accuracy on product nutrition.
- The ASA emphasized its commitment to fair enforcement to combat childhood obesity.
