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The Brief History of the Oakland Raiders' Name Change

4/15/2026, 4:10:43 PM

The Name Change: From Señors to Raiders

On this day, 66 years ago, the Oakland Raiders officially changed their name from the “Señors” after a brief nine-day period in 1960. The decision to adopt the name “Señors” was made in response to public demand, following a contest held in partnership with the Oakland Tribune. The contest garnered over 10,000 submissions, with finalists including names such as Admirals, Lakers, Diablos, Mavericks, and Seawolves, among others.

Background & Context: The Contest for a Name

The name change was part of a larger initiative to engage the local community in the branding of the new football franchise. The Oakland Tribune facilitated the contest, which aimed to involve fans in the naming process. Ultimately, the name “Señors” was selected, but it faced immediate practical challenges. Scotty Stirling, a Tribune sports writer who later became the team’s General Manager, noted a logistical issue: “We don’t have the accent mark for the ñ in our headline type.” This limitation contributed to the swift decision to revert to the name “Raiders” just nine days later.

Why It Matters: The Legacy of the Raiders

The brief existence of the name “Señors” highlights the Raiders' early attempts to establish a unique identity within the National Football League (NFL). The eventual choice of “Raiders” has since become synonymous with the franchise, representing a legacy that has endured through decades of football history. The name change reflects not only the team's branding journey but also the importance of community engagement in sports.

Official Statements & Responses

In a recent post on the team’s Twitter account, the Raiders acknowledged this historical name change, emphasizing the significance of public input in their early days. The franchise's commitment to community involvement has been a recurring theme throughout its history.

Verbatim Quotes

  • “We don’t have the accent mark for the ñ in our headline type,” — Scotty Stirling, Tribune Sports Writer and Future General Manager

Conflicting Reports & Gaps

While the name “Señors” was officially adopted for nine days, there are no detailed records indicating the public's reaction to the name before it was changed. Additionally, the exact reasons behind the final decision to adopt “Raiders” over other finalists remain less documented.

The brief tenure of the name “Señors” serves as a fascinating footnote in the history of the Oakland Raiders, illustrating the challenges and community dynamics involved in establishing a sports franchise's identity.