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Narwhal Labs Faces Backlash Over Sexist Ad Campaign

4/15/2026

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Story summary
  • Narwhal Labs, a British AI company, faces backlash after a sexist ad campaign and at least seven complaints to the Advertising Standards Authority, and the company recently secured £20 million in funding.
  • The ads depict women as ideal workers who never ask for raises, drawing criticism for misogynistic stereotypes.
  • The Trades Union Congress's Kate Bell and Pregnant Then Screwed's Rebecca Horne condemned the campaign as harmful.