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Story summary
- Magnum Ice Cream, an Unilever brand, faced backlash in China after an ad linked its pistachio flavor to ballet shoes and used foot imagery.
- Following public outcry, the ad was removed from Magnum's platforms.
- Industry analyst Liu Dingding warned that such associations could create negative psychological effects for a family-oriented product.
- Magnum remains a top player in China's ice cream market, despite growing consumer resistance to apology-driven marketing.
