Back to today’s briefing

Story perspectives

Olaplex Launches Quick Hair Repair, Sparks Market Competition

4/15/2026

26 3 Full Breakdown

Summary

Story summary

Olaplex uses its patented bis-aminopropyl diglycol dimaleate to repair damaged hair without cutting, a development that spurred many competitors into the bonding market.
The new No3 Plus offers quicker application, enabling users to achieve results in just three minutes.
Living Proof's Triple Bond Complex provides a no-prewash, no-rinse option for time-constrained users.

1 of 1

Story summary

Olaplex uses its patented bis-aminopropyl diglycol dimaleate to repair damaged hair without cutting, a development that spurred many competitors into the bonding market.
The new No3 Plus offers quicker application, enabling users to achieve results in just three minutes.
Living Proof's Triple Bond Complex provides a no-prewash, no-rinse option for time-constrained users.