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Google Blocks 8.3 Billion Ads with AI Moderation in 2025

4/17/2026

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Summary

Story summary

Google blocked 8.3 billion ads in 2025 and suspended fewer advertiser accounts, signaling AI-driven moderation using the Gemini model.
The approach analyzes ad content and behavior in real time to enable targeted moderation over blanket bans.
Keerat Sharma, Google's Vice President of Ads Privacy and Safety, says the goal is to boost safety while preserving revenue.
Google plans to expand these capabilities to more ad formats in 2026.

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Story summary

Google blocked 8.3 billion ads in 2025 and suspended fewer advertiser accounts, signaling AI-driven moderation using the Gemini model.
The approach analyzes ad content and behavior in real time to enable targeted moderation over blanket bans.
Keerat Sharma, Google's Vice President of Ads Privacy and Safety, says the goal is to boost safety while preserving revenue.
Google plans to expand these capabilities to more ad formats in 2026.