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Story summary
- The National Basketball Association signed a new 11-year media rights deal worth over $76 million, driving an 86% rise in viewership.
- In the 2025-26 season, 170 million Americans watched NBA games, the highest in 24 years, with a 35% rise in average viewership and record social media engagement.
- The Play-In Tournament began with matchups, including the Charlotte Hornets defeating the Miami Heat.
