Full Breakdown
CBS to Air First Live Episode of "The Price Is Right" This Holiday Season
4/16/2026, 4:22:52 AM
Historic Live Special Announcement
For the first time in its 54-year history, CBS will air a live episode of "The Price Is Right" with a special titled "The Price Is Right Live," set to broadcast during the holiday season. The announcement was made by CBS Entertainment President Amy Reisenbach during the network's fall schedule presentation. Drew Carey will host the special, which aims to provide a unique live experience for viewers.
Unique Features of the Live Episode
The live special will include unprecedented behind-the-scenes access, allowing viewers to see the production team, announcer George Gray, and models as they work to keep the show running smoothly. Contestants will participate in popular games such as Plinko, Cliffhangers, and Lucky Seven, culminating in a spin of The Big Wheel for a chance to win a luxury showcase. CBS has emphasized the importance of creating a distinct atmosphere that differentiates the live episode from traditional taped broadcasts.
Broader Context of CBS Live Specials
"The Price Is Right Live" is part of a broader initiative by CBS to introduce more live programming. Alongside this special, CBS will also simulcast the Nickelodeon Kids’ Choice Awards for the first time in its nearly 40-year history. Other live events scheduled include the MTV Video Music Awards and "New Year’s Eve: Nashville’s Big Bash." This strategy reflects CBS's commitment to engaging audiences with live entertainment, particularly during the holiday season.
Official Statements & Responses
Amy Reisenbach expressed enthusiasm for the live format, stating, “I would never not do it without him!” referring to Drew Carey. She highlighted the producers' creative approach to making the live episode engaging and fun for the audience. The network aims to capitalize on the excitement of live television, especially during a festive time when viewers enjoy seeing contestants win prizes.
Criticism & Opposition
Despite the excitement surrounding the live special, some critics have raised concerns about the potential for technical difficulties, recalling issues from previous live broadcasts. CBS faced challenges last year when a technical glitch interrupted a telecast, leading to a temporary switch to a rerun of "Matlock." However, Reisenbach acknowledged that "it’s live television, sometimes things happen," indicating an acceptance of the inherent unpredictability of live events.
What's Next
As CBS prepares for "The Price Is Right Live," the network is also gearing up for other significant live events, including the Nickelodeon Kids’ Choice Awards on November 14 and the MTV Video Music Awards on September 27. The success of these live specials could influence CBS's programming strategy moving forward, potentially leading to more live broadcasts in the future.
