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McGregor, Lobov Settle Whiskey Lawsuit Before Trial

4/16/2026

45 9 Full Breakdown

Summary

Story summary

Conor McGregor and Artem Lobov settled a lawsuit over Proper No. Twelve whiskey after Lobov claimed a 5% stake from a 2017 verbal agreement that McGregor denied.
The case was set for trial in Dublin but resolved before proceedings began.
The financial terms of the settlement remain undisclosed.
McGregor said the settlement allows him to focus on training for an upcoming fight.
Lobov said he was happy with the outcome.

History

Historical Context

Conor McGregor launched Proper No. Twelve whiskey in September 2018, inspired by his Dublin roots. By 2021, he sold a majority stake for $600 million, but a lawsuit from Artem Lobov over a claimed 5% stake highlighted tensions in sports partnerships. This case underscores the intersection of sports and entrepreneurship, reflecting broader trends in the lucrative alcohol industry.

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Story summary

Conor McGregor and Artem Lobov settled a lawsuit over Proper No. Twelve whiskey after Lobov claimed a 5% stake from a 2017 verbal agreement that McGregor denied.
The case was set for trial in Dublin but resolved before proceedings began.
The financial terms of the settlement remain undisclosed.
McGregor said the settlement allows him to focus on training for an upcoming fight.
Lobov said he was happy with the outcome.

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