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Story summary
- In early 2026, average asking rents outside London stayed at £1,370 per month, the first stall since 2017.
- London rents rose 0.7% to £2,736, widening the gap with outside-London markets.
- Rightmove reported over 26% of rental listings reduced in price, the highest since 2012.
- Tenant inquiries fell to eight per rental home, down from 11 last year.
- Rightmove's expert says landlords must adjust rents to attract tenants amid affordability pressures.
