Story perspectives
Justin Bieber Tops Coachella 2026 Earnings; Skylrk Breaks Merch Record
4/16/2026
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Story summary
- Justin Bieber, the Canadian-American singer, earned $10 million at Coachella 2026 as the festival's highest-paid artist.
- Coachella 2026 drew unprecedented ticket demand.
- Skylrk sold $5.04 million in merchandise during the festival's first weekend, beating the two-weekend record of $1.7 million.
- Skylrk sold products at the artist merch tent and at a Skylrk Shop to establish identity.
- After Coachella, Skylrk plans to offer merchandise to non-festival attendees.
