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Story summary
- India's e-commerce market is expanding rapidly due to increased online shopping in smaller cities.
- Amazon and Flipkart are investing heavily to capture this growth.
- Only 30% of the population shops online now, as internet access and digital payments improve.
- Deloitte forecasts the market will reach $250 billion by 2030, with Flipkart at 48% and Amazon at 30–35%.
