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Stella McCartney Launches Sustainable Collection with H&M Amid Criticism

4/16/2026

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Story summary
  • Stella McCartney (fashion designer) is launching a sustainable collection with H&M, set to debut in May.
  • The collection includes items such as a £37.99 T-shirt and a £259.99 blazer made from responsibly sourced wool.
  • Critics say partnering with fast-fashion brand H&M may be perceived as greenwashing.
  • A 2022 investigation claimed H&M's environmental scores were misleading.