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K-Pop Giants Unite for Global Festival Fanomenon Launch

4/16/2026

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Summary

Story summary

Hybe, YG Entertainment, SM Entertainment, and JYP Entertainment announced a joint venture to create Fanomenon, a global music festival intended to rival Coachella, on April 16, 2026.
The agencies will form a corporation to advance Fanomenon, an idea raised by JYP founder Park Jin-young at a committee ceremony in October 2025.
Fanomenon is planned to launch in December 2027 in Korea, with expansion to global markets by May 2028.

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Story summary

Hybe, YG Entertainment, SM Entertainment, and JYP Entertainment announced a joint venture to create Fanomenon, a global music festival intended to rival Coachella, on April 16, 2026.
The agencies will form a corporation to advance Fanomenon, an idea raised by JYP founder Park Jin-young at a committee ceremony in October 2025.
Fanomenon is planned to launch in December 2027 in Korea, with expansion to global markets by May 2028.