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Kering's ReconKering Plan Aims to Revitalize Gucci's Sales

4/16/2026

26 3 Full Breakdown

Summary

Luca de Meo Revitalizes Gucci

Luca de Meo, CEO of Kering SA, unveiled ReconKering to revitalize Gucci.
The plan would double Gucci's recurring operating margin by 2030 and refurbish two-thirds of stores.
Kering also aims to cut inventory by €1 billion and boost revenue from leather goods.
Gucci posted an 8% sales drop in the first quarter, signaling challenges in China and the Middle East.

Summary

Kering Invests in Icicle

Kering SA has acquired a minority stake in Chinese luxury brand Icicle.
The stake leverages Icicle's local market expertise with Kering's strengths under the 'House of Wonders'.
CEO Luca de Meo outlined a roadmap to double profitability by 2030, focusing on five key areas.
Icicle operates over 200 stores globally.
China's economic slowdown weighs on the luxury sector, reducing consumer spending on high-end products.

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Luca de Meo Revitalizes Gucci

Luca de Meo, CEO of Kering SA, unveiled ReconKering to revitalize Gucci.
The plan would double Gucci's recurring operating margin by 2030 and refurbish two-thirds of stores.
Kering also aims to cut inventory by €1 billion and boost revenue from leather goods.
Gucci posted an 8% sales drop in the first quarter, signaling challenges in China and the Middle East.

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