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Story summary
- American automakers have largely shifted from sedans to SUVs and trucks in response to consumer demand.
- However, the sedan market remains viable, with Kia and Volkswagen reporting strong sales for their compact models.
- The average vehicle price is around $50,000, while sedans start at about $22,000, appealing to budget-conscious buyers.
- As younger generations seek alternatives to SUVs, sedans may regain popularity, with brands promoting affordable options such as Volkswagen Jetta.
