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Story summary
- Ashley Cole is the manager of Cesena in Italy's Serie B.
- He emphasizes hard work, adaptability, and engaging with local culture, including tidying equipment and enjoying local cuisine.
- Cole identifies Cesena's underdog status and plans to innovate training methods, such as video analysis.
- In his first media conference, he cited Italy's World Cup failures as a call for new strategies ahead of a match against Palermo.
