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Story summary
- Tapestry, Inc., the parent of Coach, reports a turnaround after a decade of decline under Chief Executive Officer Joanne Crevoiserat.
- Gen Z customers account for one-third of new customers in the last fiscal quarter, signaling renewed brand appeal.
- Tapestry reported 14% year-over-year sales growth, with Coach up 25%.
- Crevoiserat's data-driven approach underpins initiatives like Coachtopia to rekindle the emotional appeal of luxury handbags for younger buyers.
