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Story summary
- The Walt Disney Company is struggling to sell Super Bowl LXI ad spots for February 14, 2027 after setting a $10 million price.
- Disney has not secured a significant portion of its ad inventory ahead of the upfront sales season.
- Advertisers are negotiating because many question how much more they can pay.
- The plan includes a telecast on ABC and ESPN and an alternate broadcast with Peyton and Eli Manning.
