Full Breakdown
Zendaya and Law Roach Launch Collaborative Athleisure Collection with On
4/17/2026, 6:49:49 AM
Overview of the Collection
Zendaya and her longtime stylist, Law Roach, have unveiled their first co-created athleisure collection in partnership with the Swiss sportswear brand On. Launched on April 16, 2026, the collection features eight pieces, including the standout Cloudnova Moon sneaker, priced at $200, and the Drawstring Midi Skirt, priced at $150. The collection is designed to be versatile and wearable, incorporating neutral hues and adjustable features such as bungee cords and drawstrings.
Key Features and Design Inspiration
The Cloudnova Moon sneaker draws inspiration from ballet shoes, reimagining On's classic design with an elastic strap and velcro fastening. This sneaker is part of a broader trend in footwear that merges performance with fashion. The collection also includes a range of apparel, such as parachute pants, jackets, and ribbed tanks, all aimed at providing comfort and style for various occasions. Zendaya emphasized the goal of the collection: “We wanted to create pieces that feel versatile and easy to wear—styles that move with you across different moments.”
Campaign and Promotion
To promote the collection, Zendaya and On collaborated with Academy Award-winning director Spike Jonze to create a campaign short film titled "Shape of Dreams." The film, set in Zendaya's imagined design world, "The Dream Lab," showcases the creative process behind the collection and has garnered nearly 10 million views on YouTube since its release. The commercial has been described as a significant part of the collection's marketing strategy, contributing to its viral success.
Official Statements & Responses
Zendaya expressed her excitement about the collaboration, stating, “Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension.” This sentiment reflects the collaborative spirit that has defined her partnership with On, marking a new era in their relationship.
Criticism & Opposition
While the collection has received positive attention, some critics argue that the pricing may be prohibitive for a broader audience. The price range of $60 to $220 could limit accessibility for fans who wish to engage with Zendaya's fashion vision.
What's Next
The Zendaya x On collection is available for purchase on On's official website and select retailers worldwide. As the athleisure trend continues to grow, the success of this collaboration may pave the way for future projects between Zendaya and On, as well as similar partnerships in the fashion industry.
Verbatim Quotes
- “We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments,” — Zendaya
- “We started with the idea of making people feel confident and effortless, and we built everything out from there. Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension.” — Zendaya
