Ryan Serhant Expands into Scripted Programming with “The Broker. Age”

Ryan Serhant, a prominent Realtor and star of Netflix’s “Owning Manhattan,” is venturing into original scripted short-form programming with his new series titled “The Broker. Age.” This 10-part comedy series is set within the real estate industry and follows a group of young adults embarking on their careers in the field. The narrative centers around Carl Highmen, portrayed by Alex Shafer, a former power broker from the landline era who, after losing everything in a divorce, is compelled to return to work alongside a Gen Z real estate team.

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Produced by Ryan Serhant and Serhant Studios, “The Broker. Age” aims to deliver character-driven episodes that resonate with contemporary audiences. The series will be available for streaming on platforms such as TikTok, Instagram, YouTube, and Facebook. Serhant emphasized the intention behind the series, stating, “We wanted to make something about the work, the process and the grind – and make it funny and entertaining.”

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Serhant's foray into scripted content aligns with his broader business strategy, which he describes with the motto, “Expansion, always in all the ways.” This approach not only includes the production of original content but also the expansion of his real estate business into California, where he has established operations across major cities including Los Angeles, Beverly Hills, and San Francisco.

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While the series aims to provide a humorous take on the real estate profession, some critics may question the portrayal of the industry, particularly in light of the often glamorized narratives surrounding real estate success. The juxtaposition of humor with the realities of the profession could be seen as trivializing the challenges faced by new entrants in the field.

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In discussing the series, Serhant noted the saturation of real estate content focused on success, indicating a desire to shift the narrative towards the less glamorous aspects of the profession. He stated, “So much real estate content is about the success and the shine... we wanted to make something about the work.”

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As “The Broker. Age” prepares for its release, industry observers will be keen to see how the series performs across social media platforms and whether it resonates with its target audience of young professionals. Additionally, there is speculation about potential spin-offs, such as “Owning California,” as Serhant continues to expand his brand in both real estate and entertainment.

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• “In a statement, Serhant said, “We have built the largest content-to-commerce ecosystem in real estate, and we are now expanding into original scripted programming: short-form, vertical, shareable, and built for the way audiences actually watch today.” — Ryan Serhant, Realtor and Producer

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• “We have built the largest content-to-commerce ecosystem in real estate, and we are now expanding into original scripted programming: short-form, vertical, shareable, and built for the way audiences actually watch today. The new series is called ‘The Broker. Age’ and it is a comedy series in the world of real estate, with sharp, character-driven episodes, and it’s made for today’s platforms. It’s ‘Glengarry Glen Ross’ meets…TikTok.” — Ryan Serhant, describing the series concept

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