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Story summary
- Hollywood is moving away from box-office reliance on stars alone, altering success metrics.
- Project Hail Mary and The Housemaid show actors now marketing across platforms.
- Brad Pitt, the actor, with his upcoming film F1, exemplifies this shift.
- His legal battle with Angelina Jolie could affect his appeal.
- Studios are adopting marketing innovations, including brand sponsorships, to offset costs.
