Back to today’s briefing

Story perspectives

Brands Embrace Authenticity as Skepticism Toward AI Grows

4/17/2026

36 8 Full Breakdown

Summary

Story summary

Brands emphasize authenticity in advertising as skepticism toward A.I.-generated content grows, adopting an anti-A.I. aesthetic that highlights human craftsmanship.
Zevia and Merrell campaigns showcase handcrafted looks and randomness to differentiate from A.I. sameness.
Despite the rise of generative A.I., consumers expect brands to invest in human creativity.
A majority of consumers do not consider A.I.-generated images real.

1 of 1

Story summary

Brands emphasize authenticity in advertising as skepticism toward A.I.-generated content grows, adopting an anti-A.I. aesthetic that highlights human craftsmanship.
Zevia and Merrell campaigns showcase handcrafted looks and randomness to differentiate from A.I. sameness.
Despite the rise of generative A.I., consumers expect brands to invest in human creativity.
A majority of consumers do not consider A.I.-generated images real.