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Story summary
- Netflix focuses on long-running series rather than films to sustain engagement and retention.
- From 2023 to 2025, about 25% of Netflix's movies attracted fewer than 100,000 viewership hours per quarter.
- In contrast, Grey's Anatomy and Bluey generated higher engagement, with the top 10 licensed series averaging 33 billion minutes watched in 2025.
- Netflix's strategy reflects a shift toward content that sustains engagement and retention amid the evolving streaming landscape.
