Story perspectives
iPhone Loyalty Soars to 96.4%, Android Users Eye Switch
4/18/2026
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Story summary
- In 2026, SellCell reports iPhone loyalty at 96.4%, with 3.6% of users considering switching to Android.
- Among Android users, 13.6% are contemplating a move to the iPhone.
- Samsung loyalty rises to 90.1%.
- Google loyalty rises to 86.8%.
- Price and value drive potential switches for both Android and iPhone users, and Apple maintains a strong hold on its customer base.
