Story perspectives

1,730 Influencers to Boost Hong Kong Tourism 2023-2024

4/18/2026

Summary

Story summary

The Hong Kong Tourism Board invited 1,730 influencers worldwide to promote the city between 2023 and 2024.
Lawmaker Chan Hoi-yan received details from the Culture, Sports and Tourism Bureau showing the influencers' combined following of over 1.6 billion, including Khaby Lame with over 240 million followers.
Vivian Sum Fong-kwang, permanent secretary for culture, sports, and tourism, said the board will continue themed promotional content in 2026-27.

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Story summary

The Hong Kong Tourism Board invited 1,730 influencers worldwide to promote the city between 2023 and 2024.
Lawmaker Chan Hoi-yan received details from the Culture, Sports and Tourism Bureau showing the influencers' combined following of over 1.6 billion, including Khaby Lame with over 240 million followers.
Vivian Sum Fong-kwang, permanent secretary for culture, sports, and tourism, said the board will continue themed promotional content in 2026-27.