Drooid Logo
Back to story perspectives

Full Breakdown

Blue Origin's New Glenn Rocket Launch: A Critical Test in the Space Race

4/18/2026, 12:06:25 PM

Overview of the Launch Event

On April 19, 2023, Blue Origin is set to conduct a significant test launch of its New Glenn rocket, which aims to challenge SpaceX's dominance in the reusable orbital launch vehicle market. This mission is particularly crucial as it involves the first-stage booster that successfully launched and landed during the program's second mission in November 2022. The launch window is scheduled from 6:45 AM to 8:45 AM.

Implications for the Satellite Communications Market

The New Glenn rocket will carry AST SpaceMobile's BlueBird 7 satellite into low Earth orbit. Unlike SpaceX's approach of deploying thousands of smaller satellites, AST SpaceMobile plans to utilize fewer, more powerful satellites. The BlueBird 7 features a 2,400-square-foot phased-array antenna, making it the largest commercial communications array ever launched into low Earth orbit. This satellite is designed to deliver 4G and 5G broadband services, with speeds exceeding 120 Mbps, directly to existing mobile phones.

AST SpaceMobile aims to launch between 45 to 60 satellites by the end of 2026, positioning itself in direct competition with SpaceX's Starlink and Globalstar, which is backed by Amazon. The success of this launch could significantly impact the competitive landscape of satellite communications, particularly as AST prepares to activate its service later this year.

The Competitive Landscape

Currently, Amazon's satellite deployment efforts have lagged behind SpaceX's. While Amazon has launched 241 low Earth orbit satellites, SpaceX's Falcon 9 has successfully deployed over 1,500 satellites for its Starlink constellation within the same timeframe. The ability to reuse rocket boosters has been a key factor in SpaceX's success, and Blue Origin's New Glenn rocket aims to replicate this cost-effective model.

Official Statements & Responses

Blue Origin's upcoming launch is viewed as a pivotal moment for the company and the broader space industry. The successful deployment of the BlueBird 7 satellite could mark the beginning of a more competitive environment in satellite communications, challenging the current market leaders.

Criticism & Opposition

Despite the excitement surrounding the launch, some industry experts express skepticism about Blue Origin's ability to compete effectively with SpaceX. Concerns have been raised regarding the pace of Blue Origin's development and its capacity to deliver on ambitious timelines, especially in light of SpaceX's established track record.

What's Next

Following the launch, the performance of the BlueBird 7 satellite will be closely monitored, as its success could influence future satellite communications strategies and partnerships. Additionally, the outcome of this mission may prompt further developments in Blue Origin's New Glenn program and its plans for future launches.

Verbatim Quotes

“Success would signal an end to SpaceX’s monopoly on reusable orbital launch vehicles, and set up a three-way race to make that “No Service” indicator on your phone disappear forever.” — Verge Co-founder

“The BlueBird 7 is designed to provide 4G and 5G broadband, at speeds exceeding 120 Mbps, to the phones we already carry.” — Verge Co-founder

“AST plans to have 45 to 60 satellites launched by the end of 2026.” — Verge Co-founder

“Blue Origin’s third New Glenn mission has a launch window from 6:45AM–8:45AM on Sunday, April 19th.” — Verge Co-founder