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Transport for London Faces Complaints Over Distressing Movie Poster

4/19/2026

Summary

Story summary

Transport for London has received complaints about a poster for Lee Cronin's The Mummy showing eight-year-old Katie Cannon in a mummified form.
BBC journalist Samira Ahmed warned the imagery could distress children and bereaved parents.
She filed a complaint with the Advertising Standards Authority (ASA).
The ASA is reviewing whether the ad breaches rules prohibiting fear or distress.
The advertising campaign is expected to end soon after the film's release.

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Story summary

Transport for London has received complaints about a poster for Lee Cronin's The Mummy showing eight-year-old Katie Cannon in a mummified form.
BBC journalist Samira Ahmed warned the imagery could distress children and bereaved parents.
She filed a complaint with the Advertising Standards Authority (ASA).
The ASA is reviewing whether the ad breaches rules prohibiting fear or distress.
The advertising campaign is expected to end soon after the film's release.