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Freelancer Launches Sale Away to Simplify Online Selling

4/19/2026

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Summary

Story summary

Johanna Abzug, a freelance product designer in Madrid, created Sale Away to simplify selling personal items.
After moving from Texas for political reasons, she faced challenges selling over 200 items on Facebook Marketplace.
She built a system that lets users list items and negotiate prices without messaging until an agreement is reached.
The platform aims to streamline online sales, resembling an online garage sale.

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Story summary

Johanna Abzug, a freelance product designer in Madrid, created Sale Away to simplify selling personal items.
After moving from Texas for political reasons, she faced challenges selling over 200 items on Facebook Marketplace.
She built a system that lets users list items and negotiate prices without messaging until an agreement is reached.
The platform aims to streamline online sales, resembling an online garage sale.