Story perspectives

DIRECTV Upgrades Satellite System with Harmonic's AI Software

4/20/2026

Summary

Story summary

DIRECTV is upgrading its satellite infrastructure by adopting Harmonic's VOS Media Software on April 19, 2026.
The system replaces outdated hardware with a unified software platform and manages content ingest, ad insertion, and channel branding.
It uses artificial intelligence for encoding to deliver high-definition video while optimizing bandwidth.
The integration aims to improve scheduling and operations, with Harmonic showcasing the technology at the 2026 NAB Show in Las Vegas.

History

Historical Context

In 2013, Harmonic launched its VOS Media Software, transforming media management with cloud-based solutions that improved bandwidth efficiency by up to 50% for broadcasters like DIRECTV. This innovation reflects a broader trend towards software-driven infrastructure in broadcasting, highlighting the growing role of AI in enhancing operational efficiency and high-definition content delivery in the industry.

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Story summary

DIRECTV is upgrading its satellite infrastructure by adopting Harmonic's VOS Media Software on April 19, 2026.
The system replaces outdated hardware with a unified software platform and manages content ingest, ad insertion, and channel branding.
It uses artificial intelligence for encoding to deliver high-definition video while optimizing bandwidth.
The integration aims to improve scheduling and operations, with Harmonic showcasing the technology at the 2026 NAB Show in Las Vegas.

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