Story perspectives

MFF & CO Acquires Rights to William Ury's Negotiation Techniques

4/20/2026

Summary

Story summary

MFF & CO has acquired the rights to William Ury, renowned negotiator, and his book “Possible: How We Survive (and Thrive) in an Age of Conflict.”
The studio plans to create a fictional universe based on Ury's negotiation techniques, featuring a fictional anthropologist navigating global conflicts.
William Ury emphasizes understanding and collaboration in resolving disputes.
Based in Los Angeles, MFF & CO is expanding its portfolio with adaptations of Brazilian telenovelas for North American audiences.

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Story summary

MFF & CO has acquired the rights to William Ury, renowned negotiator, and his book “Possible: How We Survive (and Thrive) in an Age of Conflict.”
The studio plans to create a fictional universe based on Ury's negotiation techniques, featuring a fictional anthropologist navigating global conflicts.
William Ury emphasizes understanding and collaboration in resolving disputes.
Based in Los Angeles, MFF & CO is expanding its portfolio with adaptations of Brazilian telenovelas for North American audiences.