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Study: Higher E-Cigarette Prices Cut Vaping by Up to 51%

4/21/2026

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Summary

Story summary

In Health Economics, Shaoying Ma of Ohio State University finds that higher e-cigarette prices reduce vaping among adults without pushing them to tobacco cigarettes.
Mid-range price increases reduce vape sales by about 30% to 33%.
The study suggests tiered tax designs to meet specific public health objectives and notes that the highest prices reduce vape sales by about 49% to 51%.

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Story summary

In Health Economics, Shaoying Ma of Ohio State University finds that higher e-cigarette prices reduce vaping among adults without pushing them to tobacco cigarettes.
Mid-range price increases reduce vape sales by about 30% to 33%.
The study suggests tiered tax designs to meet specific public health objectives and notes that the highest prices reduce vape sales by about 49% to 51%.