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Meta Tests Premium WhatsApp Plus Subscription with Cosmetic Upgrades

4/21/2026

Summary

Story summary

Meta Platforms, Inc. is testing a premium WhatsApp subscription called WhatsApp Plus with cosmetic upgrades while core messaging remains free.
Pricing is region-dependent, around €2.49 in Europe and 229 PKR in Pakistan.
The trial will collect user feedback and may include a one-month free trial.
The move aligns with Meta’s strategy to add premium services across platforms, including Instagram.
Analysts say revenue impact from WhatsApp Plus will be minimal initially.

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Story summary

Meta Platforms, Inc. is testing a premium WhatsApp subscription called WhatsApp Plus with cosmetic upgrades while core messaging remains free.
Pricing is region-dependent, around €2.49 in Europe and 229 PKR in Pakistan.
The trial will collect user feedback and may include a one-month free trial.
The move aligns with Meta’s strategy to add premium services across platforms, including Instagram.
Analysts say revenue impact from WhatsApp Plus will be minimal initially.