Full Breakdown
The Star Power Debate in UFC: Insights from Din Thomas
4/21/2026, 1:15:45 AM
The Current Landscape of UFC Stardom
The discussion surrounding star power in the UFC has gained traction, particularly when compared to the eras of prominent fighters like Chuck Liddell, Tito Ortiz, Brock Lesnar, Conor McGregor, and Ronda Rousey. Contemporary fighters such as Alex Pereira, Ilia Topuria, and Islam Makhachev are recognized for their high-level talent; however, many fans feel they lack the same connection to audiences as their predecessors. This sentiment was explored in a recent episode of the "Deep Waters" podcast, where Din Thomas, a former fighter and current trainer, addressed the perceived "starpower problem."
Din Thomas's Perspective on Creating Stardom
Din Thomas challenged the notion that the UFC is failing to produce stars, asserting that the responsibility lies with the fighters themselves. He stated, "If you want to be a star, it's up to you. You have to go out there and create your moments. The UFC can't make you a star; you have to go out there and create your moments." Thomas elaborated on his belief that a fighter's personality plays a crucial role in their ability to connect with fans. He proposed a mathematical formula for stardom, which includes three key personality traits: being aspirational, being relatable, or being polarizing enough to evoke strong emotions, such as hate.
The Importance of Memorable Moments
According to Thomas, memorable moments—whether they arise from in-fight performances or engaging trash talk—are essential for a fighter's rise to stardom. He emphasized that consistency in delivering these moments is equally important. His co-host Jorge Masvidal echoed this sentiment, describing the loyalty of dedicated fans who support a fighter regardless of their actions, stating, "You've got your army of guys, and no matter if you win or lose or you rob a liquor store, it doesn't matter what it is, they always think you did right."
Broader Implications of the Star Power Debate
The ongoing conversation about star power in the UFC raises questions about the marketing strategies employed by the organization and the expectations of fans. As the sport evolves, the dynamics of fame and connection between fighters and audiences may also shift. The insights from Thomas and his co-hosts highlight the complex interplay between individual agency and organizational support in cultivating star athletes.
What's Next for UFC Fighters?
As the UFC continues to grow, the challenge of creating and maintaining star power will remain a focal point for fighters and promoters alike. The "Deep Waters" podcast, which streams live every Monday at noon ET on the UFC on Paramount+ YouTube channel, will likely continue to explore these themes, offering insights into the evolving landscape of UFC stardom.
