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Story summary
- The Australian Competition and Consumer Commission has filed a federal court case against Woolworths over alleged false discounts in its 'Prices Dropped' program.
- The ACCC says Woolworths raised prices on 266 products before advertising them as discounted.
- Woolworths denies wrongdoing, attributing price increases to supplier costs and inflation.
- The case follows a similar Coles trial that has drawn interest.
- The outcome could reshape retail pricing in Australia and affect ACCC's credibility.
