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ACCC Sues Woolworths Over Alleged False Discounts

4/21/2026

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Story summary
  • The Australian Competition and Consumer Commission has filed a federal court case against Woolworths over alleged false discounts in its 'Prices Dropped' program.
  • The ACCC says Woolworths raised prices on 266 products before advertising them as discounted.
  • Woolworths denies wrongdoing, attributing price increases to supplier costs and inflation.
  • The case follows a similar Coles trial that has drawn interest.
  • The outcome could reshape retail pricing in Australia and affect ACCC's credibility.