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Red Lobster Revives Endless Shrimp Amid Customer Demand

4/21/2026

50 9 Full Breakdown

Summary

Story summary

Red Lobster reintroduced its Endless Shrimp promotion on April 20, 2026, due to customer demand.
Damola Adamolekun, Red Lobster CEO, emphasized the promotion is structured to be sustainable for the business.
The promotion offers five shrimp dishes, including a new Marry Me Shrimp, for a limited time at $24.99–$29.99.
The chain previously suffered an $11 million loss tied to Endless Shrimp, contributing to its 2024 Chapter 11 bankruptcy.

History

Historical Context

Red Lobster, founded in 1968 by Bill Darden, faced significant financial challenges leading to its Chapter 11 bankruptcy filing in May 2024, following an $11 million loss from its Endless Shrimp promotion. The company struggled with high operational costs and declining customer satisfaction, prompting a strategic shift to ensure sustainability and adapt to the competitive restaurant industry landscape.

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Story summary

Red Lobster reintroduced its Endless Shrimp promotion on April 20, 2026, due to customer demand.
Damola Adamolekun, Red Lobster CEO, emphasized the promotion is structured to be sustainable for the business.
The promotion offers five shrimp dishes, including a new Marry Me Shrimp, for a limited time at $24.99–$29.99.
The chain previously suffered an $11 million loss tied to Endless Shrimp, contributing to its 2024 Chapter 11 bankruptcy.

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